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An Introduction to Services Marketing 11 The Intangibility of Services (I) It refers to the total lack or perception of a service’s characteristics before and (often) after it is performed The term was first used in 1963 (Regan) It is the most radical characteristic of services, where from the others emanate Marketing implications Great marketing skills in tangibilising intangible offerings, i.e., in Services marketing Wikipedia Services definitions. The American Marketing Association defines services marketing as an organisational function and a set of processes for identifying or creating, communicating, and delivering value to customers and for managing customer relationship in a way that benefit the organisation and stake holders. Services are (usually) intangible economic activities offered by one party to another. Download Free.

Services Marketing (1st European Edition) eBook

Services Marketing (1st European Edition) eBook Reader PDF

Services Marketing (1st European Edition) ePub

Services Marketing (1st European Edition) PDF

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